When you have a professional job, finding office outfits can be tough. You don't want to sacrifice your personal style, but you also want to dress professionally. Your office outfits don't have to be bland and boring. Your personal style can set you a part and serve as a major differentiator for your personal brand.
More so the reality of the real estate profession is that many well-qualified and capable men and women are often disqualified or dismissed by the clients because they lack marketing themselves for what they are worth. It looks like they left the “business” out of “business casual” and the gap between their professional appearance and desired perception of trust, competence, credibility and value is hard to breach. Proper clothes signal the clients that they can trust your taste. Dress style is obviously a powerful communicator of your reputation, image, success, confidence and self-respect.
Your first impression to a prospect carries a lot of weight. The public will always make a judgment of you, fairly or unfairly, based on how you dress.
Even though there are 17 fashion styles: Bohemian, Arty, Chic, Classic, Exotic, Flamboyant, Glamorous, Romantic, Sexy, Sophisticated, Western, Traditional, Preppy, Punk, Tomboy, Rocker, Goth, all of them can be narrowed down to three major business clothing choices for real estate professionals:
Conservative: outfits are built using high contrast pieces, classic business colors, with minimum details and usually paired accessories.
Relationship: outfits which incorporate more colors, textures, design patterns, unique style details and comfortable pieces. Real estate is people business and clothes set the proper tone to connect, which is the primary objective of the sales process. This style alternative is the closest in meaning to “business casual”.
Creative: outfits that demonstrate your creative business potential through following fashion trends in terms of models, colors and key design elements.
All three directions can serve your well depending on situation and your objective.
There is no general agreement in what exactly the term “business casual” stands for. Miami agents can enjoy a very unique vibrant like Miami city itself professional “dress code” which projects business image while taking advantage of the tropical climate and enjoying more casual and relaxed clothing.
There are countless resources dedicated to how to dress for success. But the needs of real estate professionals are often quite unique. Here are 10 Rules especially formulated for successful realtors in order to cultivate the “top producer look”, develop their brand and personal style:
Understand that you are your client’s representative: your dress is not only your image but the client’s reputation.
Do not underestimate details: being well groomed, but not overdone demonstrates your self-respect, discipline and attention to detail.
Be ready for anything: keep alternative shoes in the car, from showing penthouse to staging home for the Broker’s Open.
Choose “No home office” attitude: temptation of wearing yoga pants will set you up for failure when you will bump into a million dollar client in the post office.
Remember there is no “Casual Friday” even on construction site: dressing well is a great habit to develop.
Think twice about sex appeal: “sexy” might be damaging, imagine how you will be perceived by the female client.
Dress up your body shape: it is not about how expensive your outfit is but how it fits your body.
Be age appropriate.
Do not mix many brands in one outfit: the less is more.
Keep in mind that the following elements of your appearance will project the outdated look if not updated on regular basis: glasses, hair style, tie design.
And finally audience will always recognize sophisticated and chic when: she leaves a scent of expensive perfume in her wake, her nails are perfect and her diamonds are small enough to be real but large enough to be noticed.
Are you ready to take yourself to a more sophisticated level? The tips on how to build some helpful habits that make looking polished, confident and cool a daily reality is in the next issue.